Global Marketing Director

Our client is an award-winning skincare brand founded by a recognised industry expert with a mission to simplify skincare through science-backed, results-driven products. Having established a strong direct-to-consumer presence and secured partnerships with leading premium retailers, the business is entering an exciting phase of growth across multiple channels and international markets. The company combines clinical credibility with a modern, customer-centric approach and is driven by a culture of curiosity, integrity, accountability and excellence.

Reporting to the Managing Director and working closely with the Founder, the Global Marketing Director will play a pivotal role in shaping the brand’s future growth strategy. The successful candidate will lead global brand strategy, marketing execution, product innovation, communications and content development whilst overseeing multiple marketing functions. This position offers the opportunity to influence brand direction, drive commercial performance and build long-term consumer engagement across all channels and markets.

Responsibilities

• Lead the development and execution of the global brand strategy and long-term growth vision.
• Define and evolve brand positioning, identity and storytelling across all consumer touchpoints.
• Develop integrated marketing plans across digital, social media, PR, retail, events and ecommerce channels.
• Oversee global content and communications strategies to drive engagement and brand awareness.
• Act as the guardian of brand consistency across all markets and channels.
• Lead the planning and execution of product launches and go-to-market strategies.
• Manage and optimise marketing investment to maximise brand growth and return on investment.
• Develop and oversee global PR, influencer and partnership strategies.
• Build and manage relationships with key external partners, agencies and media contacts.
• Collaborate closely with commercial, retail, finance, operations and product teams to align business objectives.
• Define and lead trade marketing strategies to support wholesale and retail growth.
• Deliver compelling omnichannel experiences that strengthen brand presence and customer engagement.
• Build, develop and inspire high-performing marketing teams.
• Foster a culture of creativity, collaboration, accountability and continuous improvement.
• Monitor performance metrics and use consumer insights to optimise marketing effectiveness and business performance.

Requirements

• Senior marketing leadership experience within a founder-led or entrepreneurial consumer brand environment.
• Strong experience building and scaling direct-to-consumer and omnichannel brands.
• Expertise in brand strategy, storytelling and integrated marketing.
• Proven experience managing multi-channel marketing budgets with commercial accountability.
• Strong understanding of content marketing, social media, PR and influencer engagement.
• Experience leading product launches and driving successful go-to-market execution.
• Ability to balance creative thinking with commercial decision-making.
• Strong stakeholder management and influencing skills.
• Experience working cross-functionally within fast-paced businesses.
• Excellent leadership, coaching and team development capabilities.
• Data-driven mindset with the ability to analyse performance and identify growth opportunities.
• Strong strategic planning and problem-solving skills.
• Comfortable operating within a dynamic founder-led environment.
• Customer-focused with high levels of ownership, curiosity and integrity.