Senior Key Account Manager

Our client is a clinically led skincare business dedicated to simplifying skincare through expert-led, results-driven products. Having built a loyal direct-to-consumer following and established partnerships with key premium retailers, the brand is continuing to expand its retail presence whilst remaining focused on efficacy, integrity and customer experience. Operating within a dynamic entrepreneurial environment, the business combines clinical expertise with ambitious growth plans across the UK and international markets.

Reporting to the Managing Director, the Senior Key Account Manager will be responsible for leading strategic retail relationships and delivering sustainable commercial growth across key accounts. The role combines strategic account leadership with hands-on execution, encompassing commercial planning, retail partnerships, forecasting, product launches and new business development. Working closely with cross-functional teams, the successful candidate will play a key role in maximising brand visibility, driving profitability and supporting the organisation’s long-term retail strategy.

Responsibilities

• Manage strategic relationships with key retail partners and act as the primary commercial contact.
• Develop and deliver annual business plans that drive mutual growth and profitability.
• Lead regular business reviews and provide commercial recommendations to stakeholders.
• Negotiate commercial terms, promotional activity and marketing investments.
• Drive sales, margin and growth objectives across assigned retail accounts.
• Monitor and analyse sales performance, forecasting accuracy and stock levels.
• Produce regular trading reports and identify opportunities to improve performance.
• Develop retail strategies that strengthen brand positioning and increase market share.
• Identify opportunities to improve distribution, visibility and retail productivity.
• Support and execute product launches across retail partners.
• Collaborate with marketing teams to develop omnichannel activation plans.
• Evaluate campaign effectiveness and maximise return on marketing investment.
• Identify and assess new retail opportunities across domestic and international markets.
• Support the onboarding and development of new retail partnerships.
• Manage operational account responsibilities including forecasting, product listings, promotional planning and retailer systems.
• Collaborate closely with marketing, supply chain, finance and customer experience teams to deliver aligned commercial initiatives.
• Share retailer insights and market feedback to inform future business decisions and product strategies.
• Continuously identify opportunities to improve processes and ways of working.

Requirements

• Experience managing key retail or national accounts within premium beauty, skincare or FMCG.
• Strong understanding of retail account management and commercial strategy.
• Experience working with premium retailers and wholesale partnerships.
• Proven ability to develop and execute successful joint business plans.
• Strong commercial acumen with experience managing budgets, forecasting and profitability.
• Excellent analytical skills with the ability to interpret data and identify growth opportunities.
• Experience supporting product launches and promotional activity.
• Strong negotiation and influencing capabilities.
• Excellent stakeholder management and relationship-building skills.
• Highly organised with strong project management and prioritisation abilities.
• Strong written and verbal communication skills.
• Advanced Excel and presentation skills.
• Entrepreneurial mindset with a passion for premium beauty and retail.
• Able to balance strategic planning with operational execution.
• Collaborative, resilient and solutions-focused approach.
• Customer-focused with strong ownership, accountability and integrity.