EMEA & ROW Sales Director

Our client is an innovative, science-led skincare brand with a strong reputation for delivering high-performance products backed by research and innovation. Following significant growth, the business is evolving its international operating model and expanding its direct retail presence in key markets. With ambitious growth plans and a commitment to commercial excellence, the organisation continues to strengthen its position across both retail and professional channels globally.

Reporting to the EMEA General Manager, the EMEA & ROW Sales Director will lead and unify the organisation’s international sales strategy across retail, e-tail and distributor channels. The successful candidate will oversee senior commercial leaders, drive revenue growth, strengthen strategic partnerships and establish scalable ways of working across a complex and rapidly growing international business. The role combines strategic leadership, commercial delivery and team development, making it a key position within the organisation’s future growth plans.

Responsibilities

• Define and deliver the regional sales strategy in line with long-term business growth objectives.
• Lead commercial performance across EMEA and Rest of World territories.
• Develop and execute annual sales plans and budgets.
• Oversee retail, e-tail and distributor channels under a unified commercial strategy.
• Build and maintain senior relationships with key retail partners and distributors.
• Lead commercial negotiations including contracts, trading agreements and partnership frameworks.
• Drive growth across existing accounts, channels and international markets.
• Identify and unlock new commercial opportunities to accelerate business performance.
• Ensure consistent pricing, positioning and go-to-market execution across markets.
• Partner closely with marketing teams to align commercial and brand objectives.
• Lead robust forecasting, sales planning and performance management processes.
• Monitor key commercial metrics and implement corrective actions where required.
• Establish effective ways of working and scalable business processes.
• Build, lead and develop high-performing international sales teams.
• Foster a culture of accountability, collaboration and commercial excellence.
• Support organisational growth through strategic hiring and team development initiatives.
• Balance short-term commercial delivery with long-term brand equity objectives.

Requirements

• Senior sales leadership experience within premium beauty, skincare or FMCG environments.
• Strong experience managing both retail and distributor business models internationally.
• Proven ability to develop and execute regional sales strategies.
• Experience leading commercial growth across multiple international markets.
• Strong track record managing strategic retail partnerships.
• Excellent commercial negotiation and stakeholder management skills.
• Ability to influence and build relationships at senior leadership level.
• Experience building, scaling and developing high-performing teams.
• Strong commercial acumen with forecasting and business planning expertise.
• Data-driven approach with strong analytical and decision-making capabilities.
• Excellent leadership, coaching and people management skills.
• Ability to simplify complexity and drive organisational alignment.
• Strategic thinker with strong executional capabilities.
• Comfortable operating within a fast-paced, high-growth environment.
• Strong communication and presentation skills.
• Results-oriented with a focus on accountability and performance.