Marketing Manager / Director, North America

Our client is a rapidly growing beauty brand focused on delivering innovative, science-led products to a highly engaged consumer audience. As part of a successful beauty group with a strong track record of brand development and international expansion, they are investing heavily in North American growth and are looking for an entrepreneurial individual to help shape the next phase of their journey.

Reporting to the Senior Brand Marketing Director, this position will lead the North American marketing strategy and oversee all key brand-building initiatives across the region. The successful candidate will work closely with global teams, retail partners, agency partners, creators and media contacts to drive awareness, customer acquisition and commercial growth. This is a unique opportunity to take ownership of an important international market and play a key role in scaling a high-growth beauty brand.

Responsibilities

• Develop and execute the North American marketing strategy.
• Lead go-to-market plans and launch campaigns for new retail partnerships.
• Identify opportunities to increase brand awareness, customer acquisition and market share.
• Adapt global campaigns to maximise regional relevance and performance.
• Manage regional marketing objectives and performance metrics.
• Build and maintain strong relationships with retailers, creators, agencies and industry partners.
• Deliver impactful brand activations, launch events and community-building initiatives.
• Collaborate with sales teams to support retail sell-through and commercial success.
• Oversee influencer and creator marketing initiatives across the region.
• Manage external PR and marketing agency partners.
• Monitor competitor activity and identify emerging market opportunities.
• Work cross-functionally with brand, creative, product, sales and performance marketing teams.
• Support long-term market expansion and growth strategies.

Requirements

• Experience in brand marketing, retail marketing or integrated marketing.
• Background working within beauty, consumer goods or lifestyle brands.
• Experience launching brands or products within North America.
• Strong knowledge of retail marketing and retailer activation programmes.
• Experience working with major retail partners such as Sephora, Ulta, Target, Walmart, CVS or similar.
• Strong understanding of influencer marketing and social-first brand building.
• Experience managing agencies, external partners and cross-functional stakeholders.
• Commercially driven with experience delivering business growth objectives.
• Excellent project management and organisational skills.
• Strong communication and relationship-building abilities.
• Entrepreneurial, hands-on and highly collaborative approach.
• Passion for beauty, consumer brands and brand growth.

To speak with one of our consultants about this position please ‘Apply Now’.