Paid Media Manager

Our client is an ambitious, fast-paced consumer brand with a strong digital presence and a reputation for innovation. Operating within a highly entrepreneurial environment, the business is focused on growth and customer acquisition across multiple international markets. They foster a collaborative culture where creativity, commercial thinking and data-driven decision making are highly valued.

Reporting directly to the Head of Digital, the Paid Media Manager will take ownership of the paid media strategy and execution across multiple channels and international markets. This is a highly hands-on role that combines strategic planning with day-to-day campaign management, partner collaboration and performance analysis. The successful candidate will work closely with internal stakeholders, creative teams and external agencies to drive customer acquisition and business growth. The role will also include line management responsibility for one direct report.

Responsibilities

• Develop and execute multi-channel paid media strategies across international markets.
• Manage and optimise campaigns across Google Ads, Microsoft Advertising, Meta, TikTok, Snapchat and Pinterest.
• Monitor campaign performance and identify opportunities to improve efficiency, reach and return on investment.
• Analyse data and performance metrics to provide actionable recommendations and support commercial decision making.
• Collaborate closely with creative and marketing teams to ensure campaigns align with wider brand and business objectives.
• Manage relationships with specialist agency partners and external media providers.
• Oversee paid media budgets and ensure effective budget allocation across channels and markets.
• Support the development and execution of affiliate marketing initiatives where relevant.
• Lead testing, optimisation and audience development strategies to drive growth.
• Manage and develop a direct report, supporting performance and professional development.
• Present campaign results, insights and recommendations to internal stakeholders.

Requirements

• Strong hands-on experience across both PPC and Paid Social.
• Experience managing paid media campaigns across multiple international markets.
• Proven ability to manage campaigns across Google Ads, Microsoft Advertising, Meta, TikTok, Snapchat and Pinterest.
• Strong commercial acumen and analytical capabilities.
• Experience working with agency partners and managing external relationships.
• Ability to interpret data and translate insights into effective business recommendations.
• Background within a beauty, fashion, FMCG or other consumer-focused brand or agency environment.
• Excellent stakeholder management and communication skills.
• Comfortable working in a fast-paced and entrepreneurial business environment.
• Strategic mindset with the ability to remain hands-on in campaign delivery.
• Experience with affiliate marketing is advantageous.
• Strong organisational skills with the ability to manage multiple priorities effectively.