Senior Global Brand Marketing Manager

Our client is a globally recognised beauty brand known for its entrepreneurial spirit, strong consumer engagement and innovative approach to product development. With a growing international presence, the business continues to create category-leading products and marketing campaigns that resonate with consumers worldwide.

Reporting into the Senior Director of Global Marketing, this role will take ownership of the global fragrance marketing strategy and execution across a growing fragrance portfolio. Working cross-functionally with creative, commercial, digital, PR, social and regional teams, you will lead the development of innovative launches, consumer campaigns and brand storytelling initiatives that drive both brand equity and commercial performance.

Responsibilities:

• Lead global marketing strategy and campaign execution across the fragrance portfolio.
• Develop and deliver integrated 360° marketing campaigns across digital, retail, social, influencer, PR and experiential channels.
• Manage the end-to-end development of new fragrance launches and support existing fragrance franchises.
• Create compelling consumer positioning, messaging frameworks and launch strategies.
• Translate fragrance concepts, ingredients and inspirations into engaging consumer stories.
• Develop global launch toolkits, campaign assets and retailer support materials.
• Drive innovative fragrance discovery experiences through events, activations, gifting and sampling programmes.
• Partner closely with creative, commercial, education, digital and regional teams to ensure consistent campaign execution.
• Build annual launch calendars and integrated marketing plans aligned with commercial objectives.
• Analyse consumer trends, competitive activity and market opportunities to inform marketing strategies.
• Monitor campaign performance and identify opportunities for optimisation.
• Lead cross-functional project management and ensure launches are delivered successfully across global markets.
• Support regional teams with localisation while maintaining global brand consistency.

Requirements:

• Background in prestige beauty, luxury fragrance or a premium consumer brand.
• Experience developing and launching successful fragrance brands, products or campaigns.
• Strong understanding of fragrance storytelling, positioning and consumer behaviour.
• Knowledge of the premium fragrance market and evolving consumer trends.
• Experience delivering integrated marketing campaigns across multiple channels.
• Strong project management and stakeholder engagement skills.
• Ability to influence and collaborate across cross-functional teams.
• Strategic mindset combined with strong executional capabilities.
• Experience partnering with product development and creative teams.
• Excellent communication and presentation skills.
• Strong commercial awareness and analytical thinking.
• Ability to manage multiple projects in a fast-paced global environment.

To speak with one of our consultants about this position please ‘Apply Now’.