Head of Ecommerce

Our client is a rapidly growing consumer brand operating within the premium beauty and lifestyle sector. Known for its innovative products and strong direct-to-consumer presence, the business has built a loyal customer following and is investing heavily in digital growth, social commerce and customer experience.

Reporting directly to the Founders, you will take ownership of the ecommerce function, developing and executing the digital trading strategy to drive revenue growth and profitability. You will work closely with internal stakeholders and external partners to optimise customer acquisition, retention, conversion and overall ecommerce performance. The role also plays a key part in shaping future ecommerce capabilities and building a high-performing function.

Responsibilities

• Develop and execute the overall ecommerce strategy to support business growth objectives
• Drive online trading performance across all digital channels
• Optimise customer acquisition, conversion, retention and lifetime value
• Analyse performance data and deliver actionable commercial insights
• Manage digital merchandising and customer journey optimisation initiatives
• Identify opportunities to improve ecommerce profitability and efficiency
• Work closely with marketing, CRM and external agency partners
• Support the growth of social commerce and emerging digital sales channels
• Build and develop the ecommerce function as the business scales
• Monitor market trends and implement best practices across ecommerce operations

Requirements

• Strong ecommerce leadership experience within a consumer-facing brand
• Proven success developing and delivering ecommerce growth strategies
• Experience across digital trading, merchandising and conversion optimisation
• Strong understanding of customer acquisition, CRM and retention strategies
• Commercially minded with excellent analytical and data interpretation skills
• Experience working within a fast-paced, high-growth environment
• Knowledge of digital marketing and customer lifecycle management
• Strong stakeholder management and project leadership capabilities
• Social commerce or TikTok Shop experience would be advantageous
• Beauty, lifestyle, fashion, wellness or luxury sector experience preferred

To speak with one of our consultants about this position, please apply now.