Head of Ecommerce – Niche Fragrance

Job description

Our client is an internationally recognised premium niche fragrance brand with a strong global customer base and reputation for innovation. Combining creativity with entrepreneurial thinking, the business continues to expand internationally while maintaining a distinctive and highly engaged brand presence.

Reporting to the Global Commercial Director, the Head of Ecommerce will be responsible for the overall ecommerce strategy and commercial performance of the direct-to-consumer channel. Leading key digital functions, the role will work cross-functionally to deliver profitable growth, customer acquisition and retention, whilst enhancing the online customer experience.

Responsibilities:

• Own and deliver the global direct-to-consumer ecommerce strategy.
• Drive profitable revenue growth across UK, US and international markets.
• Lead forecasting, budgeting and performance reporting activities.
• Identify opportunities to improve conversion, customer lifetime value and profitability.
• Manage ecommerce trading plans, campaigns, launches and seasonal activity.
• Optimise website performance and customer experience.
• Lead merchandising, conversion optimisation and digital trading initiatives.
• Oversee ecommerce platform development and enhancement projects.
• Drive growth and performance across online marketplace channels.
• Develop customer acquisition, retention and CRM strategies.
• Use customer insights and data analytics to improve performance.
• Manage agency relationships and external partners.
• Lead and develop ecommerce team members.
• Collaborate closely with marketing, finance, operations and supply chain teams.

Requirements:

• Strong ecommerce leadership experience within a consumer-facing brand.
• Experience delivering profitable direct-to-consumer growth.
• Expertise in digital trading, performance marketing and CRM.
• Knowledge of ecommerce platforms and associated digital technologies.
• Experience managing online marketplace channels.
• Commercially focused with strong analytical and financial acumen.
• Experience managing budgets, forecasts and performance metrics.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to balance strategic planning with hands-on execution.
• Entrepreneurial mindset with a proactive approach to problem-solving.