Brand Manager – Luxury Skincare

Job description

Our client is a founder-led premium consumer brand operating across multiple international markets. Renowned for delivering exceptional customer experiences, the business combines heritage, innovation and craftsmanship to create high-quality products and memorable brand experiences. The company works with a broad network of retail and wholesale partners and continues to invest in brand growth, consumer engagement and product innovation.

Reporting to the Chief Marketing Officer, the Brand Manager will be responsible for bringing the global brand strategy to life across multiple markets and channels. This role will lead the execution of integrated marketing campaigns, product launches, consumer engagement initiatives and trade marketing programmes, while collaborating closely with Digital, PR, Education and Sales teams. The successful candidate will play a key role in driving brand awareness, consideration and commercial performance across priority international markets.

Responsibilities:

• Own and manage the integrated marketing calendar across global markets
• Lead end-to-end product launches, from planning and proposition development through to activation and performance review
• Deliver integrated marketing campaigns across digital, retail, CRM, social and partnership channels
• Drive consumer engagement initiatives that encourage acquisition, loyalty and repeat purchase
• Develop and execute trade marketing programmes with retail and wholesale partners
• Plan and deliver brand events, activations and customer experiences
• Collaborate with internal stakeholders to ensure consistent brand messaging across all touchpoints
• Manage external agencies, freelancers and production partners
• Oversee campaign budgets and monitor return on investment
• Analyse performance data to generate actionable insights and improve future activity
• Support the development of global marketing assets and toolkits for local market adaptation
• Ensure brand standards are maintained across all channels and territories
• Work cross-functionally with PR, Sales, Education and Digital teams to achieve business objectives
• Stay informed on emerging technologies and marketing innovations, including AI-enabled tools

Requirements:

• Experience in brand management, marketing or a related commercial marketing role
• Background within beauty, skincare, luxury, FMCG, hospitality, fashion or another premium consumer sector
• Experience delivering integrated marketing campaigns across multiple channels
• Strong product launch and innovation experience
• Knowledge of international markets and global marketing execution
• Experience building customer engagement, loyalty or experiential marketing initiatives
• Understanding of trade marketing and retailer activation programmes
• Budget management and commercial analysis skills
• Experience managing agencies and external partners
• Ability to work cross-functionally and influence multiple stakeholders
• Strong analytical skills with a data-driven approach to decision making
• Excellent communication, presentation and organisational skills
• Strong Microsoft Office skills
• Understanding of AI and emerging marketing technologies
• Entrepreneurial, proactive and collaborative approach
• High attention to detail and passion for delivering premium customer experiences

To speak with one of our consultants about this position please ‘Apply Now’.