Head of Growth

Our client is an ambitious and rapidly growing wellness brand on a mission to improve consumer health through science-backed products. Founded by experienced entrepreneurs, the business has quickly established itself within the premium health and wellness space and is now looking to accelerate growth across its direct-to-consumer channels. The company offers a collaborative, entrepreneurial environment where individuals can make a visible impact and contribute directly to business success.

Reporting directly to the Founder, the Head of Growth will be responsible for developing and executing the business’s digital growth strategy. This role combines strategic leadership with hands-on execution, overseeing customer acquisition, subscription growth, performance marketing, retention, and conversion optimisation. Initially managing an external advertising agency, the successful candidate will have the opportunity to build and develop an in-house growth function as the business scales.

Responsibilities

• Develop and execute customer acquisition and subscription growth strategies to drive recurring revenue.
• Lead digital growth initiatives across paid, owned and earned channels.
• Manage and optimise relationships with external digital marketing agencies.
• Oversee paid media activity across Meta, Google and TikTok platforms.
• Analyse campaign performance and implement data-driven improvements to maximise return on investment.
• Optimise customer journeys, landing pages and checkout experiences to improve conversion rates.
• Deliver ongoing A/B testing initiatives across digital channels.
• Own performance reporting and provide insights to senior leadership.
• Manage email and SMS marketing programmes to improve retention and customer lifetime value.
• Monitor key growth metrics including customer acquisition, retention, churn and revenue performance.
• Collaborate closely with founders to identify and execute new growth opportunities.
• Support the development and future leadership of an internal growth team.

Requirements

• Proven experience scaling direct-to-consumer e-commerce, retail, wellness, beauty or lifestyle brands.
• Strong expertise in digital acquisition and performance marketing.
• Hands-on experience managing campaigns across Meta Ads, Google Ads and TikTok Ads.
• Experience working within subscription-based business models.
• Strong understanding of customer acquisition, retention and lifecycle marketing.
• Proven agency management and stakeholder management skills.
• Experience optimising conversion funnels, landing pages and online customer journeys.
• Strong analytical capabilities with experience using tools such as Google Analytics and e-commerce reporting platforms.
• Knowledge of Shopify and related e-commerce technologies.
• Experience with email marketing and customer retention platforms.
• Commercially minded with a strong understanding of growth metrics including CAC, ROAS, LTV, churn and recurring revenue.
• Entrepreneurial, proactive and comfortable working within a fast-paced growth environment.
• Excellent communication and leadership skills.
• Interest in innovation, technology and AI-driven efficiencies.