Head of Marketing

This is a privately owned, internationally recognised fragrance brand with a loyal global following. With a strong heritage and a presence across key markets, the business operates with a close-knit, entrepreneurial team and places a high value on creativity, quality, and brand storytelling.

As Head of Marketing, you will report directly to the Global Brand & Marketing Director and take ownership of translating brand strategy into impactful global marketing activity. You will lead a multidisciplinary team and oversee the delivery of campaigns, launches, and activations across DTC, wholesale, and retail channels, ensuring strong alignment between brand building and commercial performance.

Responsibilities:

• Lead the development and execution of global marketing strategies aligned to brand and commercial objectives
• Deliver integrated campaigns, launches, and activations across all channels and markets
• Drive marketing performance against KPIs including traffic, conversion, revenue, and ROI
• Ensure consistency of brand execution across international markets and distribution channels
• Manage and develop the core marketing team across content, social, influencer, and trade marketing
• Oversee agency relationships, ensuring clear briefs, accountability, and high-quality output
• Collaborate cross-functionally with digital, commercial, and product teams to align strategy and execution
• Establish clear reporting, attribution, and performance visibility across marketing activity
• Identify growth opportunities and prioritise initiatives to maximise impact
• Maintain high standards across delivery, communication, and campaign execution

Requirements:

• Proven experience in a senior marketing leadership role within beauty, fragrance, or lifestyle brands
• Strong strategic and operational marketing expertise across brand, digital, social, and influencer channels
• Commercially driven mindset with the ability to connect marketing activity to business performance
• Experience managing multidisciplinary teams and external agencies
• Strong understanding of brand storytelling, creative execution, and cultural relevance
• Ability to balance long-term brand building with short-term commercial goals
• Highly organised, detail-oriented, and able to prioritise effectively
• Confident working in a fast-paced, entrepreneurial environment
• Strong stakeholder management and cross-functional collaboration skills