Social Media Executive

Our client is an award-winning beauty business known for its innovative product development and strong focus on vegan and cruelty-free formulations. Operating across multiple international markets, the brand combines creativity with a strong commercial approach, maintaining a reputation for staying culturally relevant within the fast-moving beauty industry.

This role sits within the marketing function, supporting senior marketing leadership and collaborating with cross-functional teams. The successful candidate will take ownership of social media channels, ensuring content is engaging, on-brand, and aligned with wider campaigns and commercial priorities, while contributing to growth across both UK and US audiences

Responsibilities:

• Manage day-to-day activity across social media channels, including content scheduling and publishing
• Create engaging, platform-native content across Instagram, TikTok, and emerging formats
• Film, edit, and deliver high-quality social-first creative assets
• Align social content with brand campaigns, launches, and seasonal priorities
• Monitor and respond to community engagement including comments and direct messages
• Identify and react to trends, cultural moments, and platform updates in real time
• Collaborate with internal teams, creators, and external partners to deliver content
• Support the planning and execution of content calendars
• Track and analyse performance across social channels, providing insights and recommendations
• Identify high-performing content and support amplification opportunities alongside wider marketing activity

Requirements:

• Proven experience managing and growing social media platforms within a beauty or lifestyle environment
• Strong understanding of Instagram, TikTok, and short-form content trends
• Confident in content creation, including filming and editing
• Passion for beauty, social media, and digital culture
• Ability to manage multiple projects in a fast-paced environment
• Proactive, organised, and highly collaborative approach
• Strong awareness of trends and audience engagement strategies
• Experience working across international markets (US exposure beneficial)