Kirsty Fenella Smith

CEO

We can safely say there is no one quite like her, in terms of her drive, knowledge, and ability to truly unearth the person behind the job title to make the best fit.

“Put simply, I love what I do. The market is continually developing as brands meet the ever-evolving behavioural changes of their customers whilst balancing their green credentials. I thrive particularly when I develop partnerships, whether, with a corporate company that is looking for a niche skillset that encompasses specific experience in NPD, supply chain, or digital, to supporting SMEs who are creating new markets, I thrive on the challenge. It’s always been a fascinating industry and connecting passionate talent with brands who will ultimately transform the industry in the years ahead is what makes it so exciting for me.”

Since founding Veblen in 2012 Kirsty has recruited for the beauty, cosmetics, medical aesthetics, retail, and personal care sectors, for a multitude of disciplines from the laboratory, through to retail.  Often working on complex roles with an international scope including C suite global relocation hires. Her experience extends to working with mass-market to luxury/niche brands through to developing partnerships with private equity companies looking to invest; and supporting SME’s who are often entering new markets during their scaling-up phase. Kirsty knows the intricacies of the product life cycle, making her the ultimate recruitment partner for any client or candidate.

Meet the rest of the team

Our team
  • Kirsty Fenella Smith

    Since founding Veblen in 2012 Kirsty has recruited for the beauty, cosmetics, medical aesthetics, retail, and personal care sectors, for a multitude of disciplines from the laboratory, through to retail, often working on complex roles with an international scope including C suite global relocation hires.

    View full bio

    Kirsty Fenella Smith

    CEO

  • David Pickles

    David has extensive experience in global executive search within the beauty, wellness, and private equity spaces, working with high-growth, high-potential SMEs. David’s innate passion for driving forward change and innovation both within the beauty industry as well as executive search processes is unrivalled.

    View full bio

    David Pickles

    Chief Commercial Officer

  • Georgina Mason

    Georgina has a natural flare and enthusiasm, having worked in-house for global cosmetic brands, she can provide strong and invaluable insight as to what drives the market, from product trends to specific functions in high demand.

    View full bio

    Georgina Mason

    Head of Beauty

  • Lily Silcock

    With a background in luxury retail and cosmetic dentistry, Lily brings a refined understanding of high-end service, attention to detail, and client satisfaction to the Veblen team. Her experience in luxury retail has sharpened her ability to identify exceptional talent and anticipate client needs.

    View full bio

    Lily Silcock

    Recruitment Consultant

  • Charlotte Jones

    Charlotte has joined the Veblen team with a unique blend of five years’ hands-on experience as a Retail Sales Assistant and an unwavering passion for the beauty industry.

    View full bio

    Charlotte Jones

    Delivery Consultant

  • Emily Scoresby Smith

    As Marketing Executive, Emily combines creativity with strong brand intuition, bringing Veblen’s identity to life across digital platforms and client-
facing materials.

    View full bio

    Emily Scoresby Smith

    Marketing Executive

  • Leia Kubas

    Leia has joined the Veblen team with a genuine interest in the beauty industry and a passion for working with people. She enjoys building strong relationships with both clients and candidates, taking the time to understand what they are looking for.

    View full bio

    Leia Kubas

    Recruitment Consultant

Connecting Talent and Brands Worldwide

Partner with us to hire exceptional people or discover your next opportunity in Beauty, Wellness, Aesthetics, and Lifestyle.

get in touch